An authentic cafe & bar that recreates the atmosphere of "Apgujeong," a popular district in Seoul. A space in Shin-Okubo's Koreatown to take a breath, have fun, and feel at ease.
We offer a refined, modern space themed around "Apgujeong," a popular district in Seoul. With trend-forward interiors and a calm atmosphere, you can enjoy a special moment. Apgujeong is known as a district gathering the most cutting-edge fashion and culture that Korean youth admire, lined with stylish cafés, select shops, and galleries. We have recreated that refined world of Apgujeong here in Shin-Okubo, Japan's largest Koreatown.
The interior adopts a minimal yet warm design, like the cafés of Apgujeong. In a bright space filled with natural light, we've arranged tasteful furniture and décor to balance comfort and style. Artworks by Korean artists are displayed on the walls, and carefully selected K-POP and indie tracks play throughout — a space crafted to delight all five senses.
Whether you're meeting up, taking a break after a meal, or pausing during a stroll, please use us as your oasis when visiting this town. It's a versatile space for all kinds of occasions — chatting with friends, quiet reading time, a special moment on a date, or a business meeting. Wi-Fi is available, making it ideal for laptop work as well. Relax and unwind while feeling Korean culture up close.
Spend a special moment in the heart of Shin-Okubo's Koreatown.
A venue you can enjoy differently depending on the time of day — a relaxed café time in the daytime, and a laid-back moment with drinks at night. From 11:00 to 17:00 is café time, where you can enjoy carefully selected coffee and tea, fresh juices, brunch dishes, and sweets. Our espresso drinks, made with house-roasted beans, are prepared by our baristas one cup at a time.
After 17:00 it transitions to bar time. In a grown-up atmosphere with dimmed lighting, we offer an extensive drinks menu including original cocktails, wine, Korean soju, and makgeolli. Our bartenders' signature cocktails feature inventive flavors that incorporate traditional Korean ingredients. A generous selection of light meals and snacks lets you linger over your drinks.
With refined desserts and drinks that embrace the trends of Seoul, we deliver a special experience that's a feast for the eyes as well. We've prepared many photogenic, delicious items like those served at popular Apgujeong cafés. From parfaits piled generously with seasonal fruit, to lattes arranged from traditional Korean teas, to the talked-about Croffle — we balance beautiful, share-worthy visuals with authentic flavor.
Our sweets are supervised by a Korean pâtissier to recreate authentic flavors. Modern takes on traditional Korean treats — such as injeolmi toast, hotteok, and yaksik cake — are also popular. We also offer vegan and gluten-free options, so guests with dietary restrictions can enjoy with peace of mind. Every item is made with quality ingredients, minimal additives, and care for your well-being.
We opened in Shin-Okubo — a mecca of Korean culture — as a store recreating the refined atmosphere of Seoul's Apgujeong. We attended to every detail to deliver an authentic sense of trend and a comfortable space to our guests. Ahead of opening, the owner personally visited the Apgujeong area of Seoul many times, thoroughly researching popular local cafés and bars. Based on that inspiration, we devised a space design and menu that would resonate with guests in Japan too.
A renowned Korean interior designer also took part in the store's design, faithfully recreating the atmosphere of Apgujeong. From furniture and lighting to tableware, we use items imported directly from Korea and original pieces created in collaboration with Korean artists. For menu development, we invited up-and-coming chefs and baristas active in Seoul, pursuing authentic flavors while making fine adjustments to suit Japanese palates.
We aim to remain a store that is loved as a place of exchange for the local community and fans of Korean culture. We regularly host a variety of community events, including live events with invited Korean artists, K-POP viewing parties, and Korean-language cafés. In Shin-Okubo, a district where many cultures intersect, our mission is to be a bridge for cultural exchange between Korea and Japan. We will continue to embrace the latest Korean trends and bring our guests new discoveries and inspiration.
Thank you for visiting APGUJEONG cafe & bar. We recreate the atmosphere of "Apgujeong," a refined district in Seoul, in the hope that you'll enjoy a special moment with us.
In Shin-Okubo, a town where Korean culture thrives, we welcome you with an authentic Korean-style menu and warm-hearted service. Whether it's café time or bar time, please feel free to drop by anytime.
All of our staff look forward to welcoming you.